Sep 26, 2013
Ideation Building a More Powerful Personal Brand Narrative: To be successful in the marketplace, brands must effectively communicate to potential customers the answers to why – why they are relevant, why they are essential, why they exist. The same is true for individuals. In this Ideation Workshop led by industry-leading Marketing Consultant and Brand Strategist Kevin Susman, participants will be challenged to apply these same market – proven brand strategies to themselves.
By teaching new ways to identify and express individual Value Propositions, Customer Benefits and Big Ideas, Kevin’s WHY MATTERS: Ideation helps people to rethink, reconstruct and recommit to the development and communication of their “personal brands”.